What Information We Collect
We may collect and retain:
- personal information which you input when you create an account or make a purchase with us including your name, address and date of birth;a record of any payment details; information you may submit through a contact form or in any correspondence we may have;
- details of any transactions you carry out with us;
- any other information you may choose to provide to us over the telephone;
- your marketing preferences and, if you have signed up for our newsletter, how you react to marketing emails we may send; and
- technical information about how you accessed our website and how you use it.
How We Use The Information
We use the personal information to verify your age and identity, to process your orders (including your payment) and to help ensure we meet our contractual commitments. Other information may be used to provide customer service, to manage your account and to identify products which may be of particular interest to you.
If you have signed up for our newsletter then we will use your information to send you occasional emails providing information and offers about our products and services.
If you have signed up for partner offers, we may pass your information to selected companies who offer goods or services which we believe may be of interest to our customers. If you have not, we will not share your information with third parties for any marketing purposes.
We will need to disclose your information to the provider of age/identity verification services we use and to third party data providers on which they rely including credit reference agencies.
Any verification check with a credit reference agency will be registered as an ‘unrecorded enquiry’ on your credit report. This means that the search was not made for lending purposes and it is only included on your credit report so that you know the search was made. It is not visible to lenders so it does not affect your credit rating or score when you apply for credit.
We will also need to disclose some of your information to some of our service providers such as payment method providers, providers of website hosting, data analysis, information technology and related infrastructure and support services, and email delivery services. Such providers are committed to maintain the security and confidentiality of your data.
We may need to disclose your information to third parties in the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, sale, joint venture, assignment, transfer, change of control, or other disposition of all or any portion of our business, assets or stock.
You may opt out of receiving our newsletter at any time by using the unsubscribe feature within the email or from the personal information section of your account.
If you have signed up for partner offers you may opt out within the personal information section of your account. You may continue to receive offers for a short while after exercising this option.
Cookies are files placed on your computer to collect internet log information and visitor behaviour information. This information is used to track how visitors use our site and to compile statistical reports on activity on the site. You can delete cookies on your web browser and you can also set the browser so it does not accept cookies. However if you disable cookies you may find that certain features of our site do not work as they otherwise would.
Accuracy of Information
We are keen to ensure the accuracy of your information. You can edit your personal information from within your account or email us and we will do this for you.
You have the right to a copy of the information we hold which can be requested by emailing us.
Lawful Basis For Processing Data
We rely on different legal bases for using your information.
Legal obligation – we have a legal obligation to take steps to ensure that customers of bladed products are at least 18 years old. We need to carry out age verification checks in order to comply with this obligation. We also may need to use your information to comply with other legal obligations that apply to us.
Performance of a contract – the use of your personal information may be necessary in relation to the performance of our contracts with you for the supply of goods and services, for example to process your order, send you your product, and respond to any queries you may have.
Legitimate interests – we have a legitimate interest in using your information in the other ways described in this policy, for example to improve and personalise our products, services, and the website, and to conduct certain marketing activities.
Consent – we will rely on your consent, in certain cases, to send you marketing communications. You may withdraw your consent to these communications at any time.
How Long We Keep Your Data And Requests to Delete Your Account
Unless required to retain the same for any longer period due to any applicable legal requirement we will retain your data for up to 7 years from the date of your last purchase or, for newsletter subscribers who are not customers, for up to 3 years from the date of unsubscribing.
If you wish to request that we delete your data you may do so by sending us an email. However, we may still retain information in relation to any orders you may have placed with us.
Changes to Our Policy
We keep this policy under review and it may change from time to time. This policy was last updated on 1st March 2019.
If you have any questions about this policy or otherwise wish to contact us in respect of your data please either email us at:
or write to us at:
The Invisible Edge Ltd.
PO Box 9038
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